Celebrating Two Decades of Environmental Stewardship
Patagonia Upper West Side: Patagonia needed a creative way to commemorate their 20-year presence on the Upper West Side and their ongoing efforts to "save our home planet." The challenge was to design elements that told the story of their environmental work, celebrat… We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2019
Capturing Two Decades of Environmental Impact and Community Engagement
Patagonia Upper West Side operates in outdoor & sports · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Patagonia needed a creative way to commemorate their 20-year presence on the Upper West Side and their ongoing efforts to “save our home planet.” The challenge was to design elements that told the story of their environmental work, celebrated their partnerships with local non-profits, and illustrated the historical context of the area.
The brief was a system rebuild — the kind of work captured in our master frame: Designing Custom Illustrations and Tear Sheets for an Engaging Celebration. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Designing Custom Illustrations and Tear Sheets for an Engaging Celebration
Custom Illustration
Reflecting History and Environmental Impact Commence Studio designed custom illustrations that depicted the vibrant history of the Upper West Side and Patagonia's significant environmental impact.
Event Design
Creating a Cohesive Anniversary Experience To ensure a cohesive and memorable anniversary celebration, we integrated the custom illustrations and tear sheets into the event design.
Reflecting History and Environmental Impact
Commence Studio designed custom illustrations that depicted the vibrant history of the Upper West Side and Patagonia's significant environmental impact.
Tear Sheets
Celebrating Partnerships and Achievements We created tear sheets that showcased Patagonia's collaborations with various environmental non-profits in the NYC area.
Mobile-first conversion as the gating metric.
Custom theme tuned for high-SKU apparel: aggressive filtering, one-tap variant selection, sticky add-to-cart, mobile-first checkout.
Drop merchandising tuned for the seasonal cadence.
Drop-launch system covering pre-drop hype, drop-day comms, low-stock alerts, and the always-on retention loop between drops.
The brand and the operation now run at the same level. The system extends without us in the room — exactly the kind of partnership we were looking for.
Engagement summary · Patagonia Upper West Side × Commence Studio
Numbers that matter for the engagement.
Brand and storefront, in production.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
