Building a Men’s Grooming Brand and Shopify Store
Gravallese Co.: Gravallese Co. needed to build a brand that balances their rich barbering heritage with their commitment to sustainability and innovation. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2021
Balancing Heritage and Sustainability
Gravallese Co. operates in beauty, health & wellness · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Gravallese Co. needed to build a brand that balances their rich barbering heritage with their commitment to sustainability and innovation. They required a visual identity that highlights their meticulous attention to detail and natural ingredients, as well as a digital storefront that replicates the welcoming and informative atmosphere of their flagship barber shop.
The brief was a system rebuild — the kind of work captured in our master frame: Sustainable Barber Brand. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Sustainable Barber Brand
Brand Identity and Narrative
Commence Studio crafted an organic brand narrative and visual identity that honors Gravallese Co.'s 100-year barbering heritage.
Sustainable Packaging Design
In line with Gravallese Co.'s commitment to sustainability, we designed packaging that supports their efforts to create more sustainable and plant-based grooming products.
Digital Storefront and Ecommerce
We implemented and themed the gravallese.co website using Shopify to create a digital storefront that is as welcoming, accessible, and informative as their physical shop.
Illustration for Storytelling
To add personality and storytelling to the brand, we created fierce animal characters paired with raw expressions of the plant ingredients.
Editorial-led commerce that earns the price tag.
PDPs lead with story, ingredient context, and ritual photography before the spec table. The category-required consideration time pays off in conversion.
Subscription + replenishment as the customer relationship.
Self-serve subscription portal with frequency control, replenishment-aware reminders, and the loyalty layer the beauty buyer expects.
The brand and the operation now run at the same level. The system extends without us in the room — exactly the kind of partnership we were looking for.
Engagement summary · Gravallese Co. × Commence Studio
Numbers that matter for the engagement.
Brand and storefront, in production.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
