Six-Figure Launch for Female-Lead Shoe Brand
She Is Cheval: In Q4 of 2022, She is Cheval was ready to launch its online business in the competitive shoe market. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2023
Pivoting Industry Vertical and Preparing for a Holiday Season Launch
She Is Cheval operates in beauty, health & wellness — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
In Q4 of 2022, She is Cheval was ready to launch its online business in the competitive shoe market. The company needed a robust e-commerce website that could handle the holiday season’s high traffic and sales volume. Additionally, the website required retail POS integration to support their pop-up events in New York City. The goal was to create an online store that not only stood out but also aligned with their commitment to responsible capitalism and eco-friendly practices.
The brief was a system rebuild — the kind of work captured in our master frame: Developing a Custom Shopify Website with Retail POS Integration. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing a Custom Shopify Website with Retail POS Integration
Shopify Website & Customizations
Commence Studio developed a 3rd party Shopify theme tailored to She is Cheval’s needs.
Retail POS Integration
To support She is Cheval's pop-up events in New York City, we integrated a retail POS system with their Shopify store.
Email Marketing Strategy
We implemented a comprehensive email marketing strategy using Klaviyo to capitalize on holiday shoppers.
Editorial-led commerce that earns the price tag.
PDPs lead with story, ingredient context, and ritual photography before the spec table. The category-required consideration time pays off in conversion.
Subscription + replenishment as the customer relationship.
Self-serve subscription portal with frequency control, replenishment-aware reminders, and the loyalty layer the beauty buyer expects.
The brand and the operation now run at the same level. The system extends without us in the room — exactly the kind of partnership we were looking for.
Engagement summary · She Is Cheval × Commence Studio
Numbers that matter for the engagement.
Brand and storefront, in production.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
