Scalable Branding for a Quick-Serve Italian Restaurant Franchise
Burrata House: Burrata House faced the challenge of needing a scalable brand identity that could be applied consistently across various touchpoints, including in-store displays, packaging, food trucks, and digital platforms. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2019
Creating a Scalable Identity for a Growing Franchise
Burrata House operates in food & beverage — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Burrata House faced the challenge of needing a scalable brand identity that could be applied consistently across various touchpoints, including in-store displays, packaging, food trucks, and digital platforms. The goal was to create a cohesive and engaging brand that communicated the quality and authenticity of their Italian burrata offerings while being flexible enough to support their rapid expansion.
The brief was a system rebuild — the kind of work captured in our master frame: Developing a Comprehensive and Flexible Brand Identity. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing a Comprehensive and Flexible Brand Identity
Logo and Styleguide
Foundation of the Brand Commence Studio designed a distinctive logo and comprehensive styleguide for Burrata House.
Point of Purchase Displays and Menus
Enhancing the Customer Experience We designed point of purchase displays and menus that are visually appealing and easy to navigate.
Packaging and Food Truck Design
Consistent Branding on the Go Commence Studio developed packaging designs, including paper wrappers and to-go containers, that reflect the brand’s identity.
Social Media Assets
Engaging Online Presence To support the launch and ongoing marketing efforts, we created a suite of social media assets.
A scalable visual system that holds across every SKU.
Modular design system handling per-product personality without breaking the family identity. Sixteen products, one shelf presence.
A storefront engineered to earn the premium.
Custom Shopify storefront that gives the category-specific story (sourcing, ingredients, sustainability) first-class IA — not a footer link.
Commence Studio delivered exactly what we needed to support our growth. The scalable brand identity and comprehensive design elements have helped us create a cohesive and appealing presence across all our touchpoints.
Francesco Gatti – Founder
Numbers that matter for the engagement.
Brand and storefront, in production.
Commence Studio delivered exactly what we needed to support our growth. The scalable brand identity and comprehensive design elements have helped us create a cohesive and appealing presence across all our touchpoints.
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A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
