Transforming Happy Mushroom Co. with New Logo, Shopify Store, and Packaging for National Reach
Happy Mushroom Co.: Biggest Little Mushrooms was primed for expansion after years of success selling their mushroom tinctures at farmers markets in Reno, Nevada. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2024
Rebranding for National Appeal and Establishing an Online Presence
Happy Mushroom Co. operates in beauty, health & wellness · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Biggest Little Mushrooms was primed for expansion after years of success selling their mushroom tinctures at farmers markets in Reno, Nevada. They wanted to be seen as a national brand, and they thought their Reno-inspired name was holding them back. In order to reach their goal of national expansion they needed a new name, packaging and brand identity to support it.
In addition, as an in-person seller, they’d need an online presence to make the purchasing process easier and to increase their chances of connecting with new customers.
The brief was a system rebuild — the kind of work captured in our master frame: Developing a Comprehensive Brand and E-commerce Platform. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing a Comprehensive Brand and E-commerce Platform
Brand Identity
From Local to National After learning more about the brand, Commence got to work creating a brand that fit their evolving ethos.
Packaging Design
Selling Through Packaging Our packaging solutions sought to differentiate them from competitors.
E-commerce Website
Launching an Online Presence Commence Studio built a comprehensive e-commerce website using the Shopify Basic platform with the Praise theme.
Shopify POS Integration
Seamless In-Person and Online Sales We integrated Shopify POS to ensure that data from in-person sales at pop-up markets is tracked in one place along with online sales.
Editorial-led commerce that earns the price tag.
PDPs lead with story, ingredient context, and ritual photography before the spec table. The category-required consideration time pays off in conversion.
Subscription + replenishment as the customer relationship.
Self-serve subscription portal with frequency control, replenishment-aware reminders, and the loyalty layer the beauty buyer expects.
This is absolutely amazing!! We love it. Pretty much exactly what I wanted – except I couldn’t envision it until I saw this, well done!
Walker Sauls – Founder
Numbers that matter for the engagement.
Brand and storefront, in production.
This is absolutely amazing!! We love it. Pretty much exactly what I wanted - except I couldn’t envision it until I saw this, well done!
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
