Rebranding and Web Development for a Modern Barbershop Experience

Derby Barber and Supply operates in beauty, health & wellness — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.

A Fresh Fade For The Barber Shop

Derby Supply Co. faced challenges with its old branding and website. Their existing logo didn’t scale well, losing details and textures in smaller formats. The tagline “Fine spirits, finer services” caused confusion, leading some to think they were a wholesaler instead of a barbershop. This misidentification and the opening of a new location made changes necessary. The new location had a 40’s theme, while the old one had a 20’s theme, requiring versatile branding.

The outdated website posed another challenge. The cumbersome booking experience required multiple steps, causing many customers to call instead of booking online. Rebooking online was difficult for repeat customers, the barbershop’s most important clients, often leading to manual bookings at the front desk. This inefficiency highlighted the need for a more integrated and user-friendly solution.

The brief was a system rebuild — the kind of work captured in our master frame: Developing a Comprehensive Brand and E-commerce Platform. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.