DermaplanePro Increases Sales and Boosts Conversion with a Shopify Plus Unified Commerce Migration
Dermaplane Pro had outgrown WooCommerce — gating professional purchases, managing global subscriptions, and stitching together five integrations was eating the team's time and the brand's credibility. We rebuilt the system on Shopify Plus B2B in six months.
Live since 2025
A professional ecommerce business trapped inside a WooCommerce stack that wasn’t built for it.
Dermaplane Pro operates at the intersection of professional education and ecommerce. The business sells certification training, medical-grade dermaplaning tools, and ongoing subscription supplies to licensed skincare professionals worldwide. As the company scaled, WooCommerce stopped scaling with it.
Managing professional access was the headline problem. Only licensed aestheticians can purchase certain products and access training material — and the existing platform made approvals, gated content, and trade-only pricing brittle and manual. Subscription management for in-practice supplies sat on a separate tool that didn’t talk cleanly to the storefront. Email, analytics, and back-office systems were stitched together with custom plugins, several of which were overdue for paid upgrades and one of which had been discontinued.
The team needed a single platform — one ledger of customer truth, one set of integrations, one place to manage professional verification, B2B pricing, subscriptions, and the educational content that anchors the brand.
Don’t migrate the mess. Re-architect the system.
One ledger on Shopify Plus B2B.
Shopify Plus as the single system-of-record for orders, inventory, B2B pricing, subscriptions, customer accounts, and education enrollment. Retired four standalone tools in the first 60 days.
Professional gating that respects the license.
License verification on signup, gated SKUs and educational content, trade pricing hidden behind login. The verification flow is editor-managed — the team approves new aestheticians without a developer in the loop.
Subscriptions migrated, not rebuilt by hand.
Moved the autoship business from QPilot to Smartrr with a dual-write soak so no in-flight subscriptions dropped. Cancellation, pause, swap, and frequency change are now self-serve in the customer portal.
A storefront the team can ship without us.
Custom Online Store 2.0 theme, section-based marketing pages, a Find a Professional locator for end-consumers, and a four-hour Loom curriculum. Marketing now ships landing pages, not tickets.
The work, week by week.
Six months · two releases
Most agencies hand you a Shopify theme and a Slack channel. Commence handed us a system we understand — and a team that ships pages without us being on the call.
Morgan Picoy · VP of Operations, Dermaplane Pro
Numbers that matter — and a few we didn’t expect.
Brand and storefront — in the wild.
We needed to migrate our WooCommerce website to Shopify to enhance the customer experience, backend operations, and website efficiency. Commence handled every layer of that transition without dropping a single SKU.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
