Unboxing Your Packaging Strategy
Packaging is one of the most important attributes of a Consumer Packaged Goods (CPG) business. Think of it as the ship that sets sail with precious cargo. You want it to deliver its haul safely, right?
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No "thought leadership." No 12-step funnels. Just a single argued point of view from inside the studio, plus the three links we'd send a friend running a $5–50M brand.
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