Walking the floor at CONFIG 2024 felt like stepping into a mosaic of creativity and innovation. The hum of conversations, vibrant displays of technology, and energy from like-minded creatives set the stage for an enriching experience.

We were there with the Commence Studio team to absorb wisdom, forge connections, and strengthen our design culture. The promise of new ideas and shared visions invigorated us. This year’s insights will elevate our craft and spark meaningful conversations.

Here are our Top 10 Takeaways on where design is headed:

Craftsmanship: The Legacy of Detailed Design

Attention to detail and dedicated craftsmanship leave a lasting mark. In a world racing toward automation, the human touch stands out. Craftsmanship reflects our intentionality and commitment. Are we honoring meticulous design in an era of rapid production?

AI: The Assistant, Not the Artist

AI is a powerful ally in our workflows, handling tedious tasks. However, creativity thrives on human empathy and imagination. Our journey with AI highlighted the irreplaceable value of genuine human connections. Are we balancing technology with our unique creative spark?

Empathy Through Shared Histories

Trust and understanding come from shared histories and personal stories. AI can analyze data, but our experiences breathe life into designs. These narratives fuel impactful storytelling and strong brand identities. What stories are we bringing to enrich our designs?

Strong Brand Identities: The Shield and Sword in an AI Era

As AI accelerates production, distinct and expressive brand identities are crucial. Distinctiveness is our guide in a sea of sameness. How do we ensure our brand’s voice remains authentic and resonant?

Designers: The Unsung Therapists

Designers often act as pseudo-therapists, balancing empathy and creativity. We lend empathy to teams and clients, ensuring smooth progress towards shared visions. Clear communication is key. Isn’t it the keystone to successful projects?

Figma Slides: Your New Best Friend

Figma Slides revolutionize how we tell design stories, making presentations engaging and cohesive. Have you tried it yet? It’s a game-changer.

Flexibility in Design Systems

Flexible design systems with versatile components are taking center stage. Themes ensure consistency with the parent brand while offering flexibility. Our designs must adapt and grow. Are your design systems embracing fluidity?

Boundaries Fueling Creativity

Boundaries can spark creativity. Think of pixel fonts—constraints ignite innovation. Structured problem-solving with team input leads to breakthroughs. Can we set intelligent boundaries that inspire rather than constrict?

The Art of Iteration

Iteration is the heartbeat of our design process. Exploring multiple variations often reveals the brilliance of the first. It’s about ongoing quality assessment. Are we fully embracing the iterative journey?

Whatever You Do, Keep Up the Quality

The timeless wisdom from Eames: “Whatever you do, keep up the quality.”

For those who couldn’t attend, catch up on everything announced in the Figma keynote.

CONFIG 2024 was more than a conference—it was a collaborative canvas. We painted new possibilities, connected with fellow creatives, and ignited our passion for intentional design. Let’s carry these insights forward and continue crafting designs that are visually stunning and meaningful.