Revitalizing Rebrand for a Regional Artist Support Non-Profit

Sierra Arts Foundation operates in arts & entertainment · education & non-profit — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.

Sierra Arts Foundation’s existing brand suffered from an unpleasant aesthetic, poor engagement, and an outdated website. Additionally, the public had difficulty understanding the Foundation’s scope and mission, and there was a disconnect in hiring artists for community projects because of the disconnect in culture. The event management system was cumbersome, the calendar format was inadequate, and the lack of targeted outreach made it difficult to engage specific demographics. Key resources were hard to access, and the site lacked tools for effective team operations. This resulted in an inability to efficiently provide resources to artists and gather donations.

The brief was a system rebuild — the kind of work captured in our master frame: Developing a Comprehensive and Scalable Digital Solution. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.