Identity, Web Design & Development

Vast

Identity, Web Design & Development

Expressive identity system, interactive web design and development for Vast - a consulting group offering financial expertise and virtual accounting services to small businesses, primarily in the food industry space.

View Website

Year

2021

Approaches

Rise

Location

Reno

Nevada

United States

Industries

Financial

Vast word mark
Vast sideways box logo assets all colors

Leveraging experience through identity

We lead with an expressive word mark - reflecting just that of Vast. As a well-respected consulting group, the identity had to bring clarity, accuracy and enthusiasm to the forefront. Bright unconventional colors give balance to the more serious side to the brand, leaving a lasting impression of forward thinking.

Leveraging experience through identity: undefined
Leveraging experience through identity: undefined
Corporate collateral mockup
notebooks mockup
“The site enables customers to identify their financial challenges and receive personalized service offerings, bringing ease to qualifying leads.”
Desktop mockups
Video: Mobile Scrolling
Mobile mockups

Promoting Continued Success

Services Overview

Vast’s extensive list of services required us to create a clear way to address each client’s unique needs, while simultaneously providing the viewer with a concise view of their values as a whole. The team designed and developed a site that allows new potential customers to easily learn more about Vast’s purpose, mission, values and services.

Promoting Continued Success: Services Overview
Landing page (still)

Laying the Paths

For each engagement, Vast carefully selects a team with the appropriate industry expertise to ensure their ability to provide superior services at a lower cost. 

The desire to clarify these areas of work lead our team to developing an improved stystem - three distinct paths to directly market to an array of different needs: Start, Fix and Grow.

Laying the Paths: undefined
Laying the Paths: undefined
Laying the Paths: undefined
Video: Start, Fix & Grow Interactions
Color palette in use