Identity, Web Design & Development


Identity, Web Design & Development

Expressive identity system, interactive web design and development for Vast - a consulting group offering financial expertise and virtual accounting services to small businesses, primarily in the food i

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United States



Vast word mark

Vast sideways box logo assets all colors

Leveraging experience through identity

We lead with an expressive word mark - reflecting just that of Vast. As a well-respected consulting group, the identity had to bring clarity, accuracy and enthusiasm to the forefront. Bright unconventional colors give balance to the more serious side to the brand, leaving a lasting impression of forward thinking.

Leveraging experience through identity: undefined
Leveraging experience through identity: undefined
Corporate collateral mockup

notebooks mockup
“The site enables customers to identify their financial challenges and receive personalized service offerings, bringing ease to qualifying leads.”
Desktop mockups

Video: Mobile Scrolling
Mobile mockups

Promoting Continued Success

Services Overview

Vast’s extensive list of services required us to create a clear way to address each client’s unique needs, while simultaneously providing the viewer with a concise view of their values as a whole. The team designed and developed a site that allows new potential customers to easily learn more about Vast’s purpose, mission, values and services.

Promoting Continued Success: Services Overview
Landing page (still)

Laying the Paths

For each engagement, Vast carefully selects a team with the appropriate industry expertise to ensure their ability to provide superior services at a lower cost. 

The desire to clarify these areas of work lead our team to developing an improved stystem - three distinct paths to directly market to an array of different needs: Start, Fix and Grow.

Laying the Paths: undefined
Laying the Paths: undefined
Laying the Paths: undefined
Video: Start, Fix & Grow Interactions
Color palette in use