We lead with an expressive word mark - reflecting just that of Vast. As a well-respected consulting group, the identity had to bring clarity, accuracy and enthusiasm to the forefront. Bright unconventional colors give balance to the more serious side to the brand, leaving a lasting impression of forward thinking.
Identity, Web Design & Development
Expressive identity system, interactive web design and development for Vast - a consulting group offering financial expertise and virtual accounting services to small businesses, primarily in the food iView Website
Leveraging experience through identity
“The site enables customers to identify their financial challenges and receive personalized service offerings, bringing ease to qualifying leads.”
Promoting Continued Success
Vast’s extensive list of services required us to create a clear way to address each client’s unique needs, while simultaneously providing the viewer with a concise view of their values as a whole. The team designed and developed a site that allows new potential customers to easily learn more about Vast’s purpose, mission, values and services.
Laying the Paths
For each engagement, Vast carefully selects a team with the appropriate industry expertise to ensure their ability to provide superior services at a lower cost. The desire to clarify these areas of work lead our team to developing an improved stystem - three distinct paths to directly market to an array of different needs: Start, Fix and Grow.