Coffee and Aneurisms

Magpie Coffee Roasters

Coffee and Aneurisms

A growing coffee roaster, brand-new storefront, and "product testing" almost to the point of brain aneurysms (no, really), creating an identity for Magpie Coffee Roasters was less bravado, more art -- just like the coffee itself. Through creating a familiar symbol for the brand, as well as artwork that craves to be collected - we made the coffee aficionados at Magpie look as good as their brews taste. Keeping the known simplicity of Magpie in place while infusing their credibility and stature in the industry was imperative. We didn’t want to make them into something they weren’t.

Year

2017

Approaches

Begin

Awards & Mentions

2016 Reno ADDYs - Gold - Packaging, 2017 Reno Addy's - Gold - Packaging, 2017 MUSE Creative Award - Packaging Series / Campaign

Location

Reno

Nevada

United States

Industries

Food & Beverage

Magpie Coffee Roasters coffee packaging
Magpie Coffee Roasters logo exploration
Magpie Coffee Roasters logo exploration
Magpie Coffee Roasters packaging exploration
Magpie Coffee Roasters badge design
Magpie Coffee Roasters coffee packaging
Magpie Coffee Roasters coffee packaging
Magpie Coffee Roasters coffee packaging
Magpie Coffee Roasters coffee packaging
Magpie Coffee Roasters coffee packaging
Magpie Coffee Roasters coffee packaging
Magpie Coffee Roasters coffee packaging
Magpie Coffee Roasters coffee packaging
Magpie Coffee Roasters coffee packaging