We might be artists, but we're also developers, and man do we love technology, the efficiency it allows and the solutions it offers

A simple and intriguing branding and web project we did for StreamNative.

Brand and Product Design for Tech Startup

Images 1-3

Lorable’s iconography reflects the clear shapes and style to match its brand identity. 

Image 4

Theme & Palette

Images 6-9

The interface must adapt to different lighting conditions to avoid poor readability or glare

Image 10

Lorable’s stories are developed based on casual human conversations so users are acclimated effortlessly. 

Images 11-13

Lorable is a storytelling app developed by the Northern Nevada based startup to engage both readers and writers with interactive plot building. Through strategic branding, material design, and clarified theming, we helped create an app experience that is engaging and easy to explore.

A Story Worth Sharing Through UX

Image 1

Measure twice, cut once.

A breathable means of iteration during every step proved beneficial for a breathable family products.

The difference between a designer & consumer

Back to the drawing board

Image 7

Developing the perfect family mark

Images 9-10

Adopting the mark throughout verticals

As well as keeping scalability & personal connection top of mind

And, of course, an illustration style to unite verticals

Image 13

Breathing life into an identity based on emotion

Build, test improve

Design is an ongoing imperative, and when building products, it’s an indispensable trait to iterate as quickly as possible between design and development.

Design emotionally and provide value in retention

Creating emails you’re actually happy to get

Image 18

Retention based on emotional responses

Clear communication between web and mobile application

Utilizing the screen space we have and leveraging contrast to entice users

After nearly 2 years of close-knit design & development, we took all verticals out of beta on the Play Store in November of 2017.

When you love what you do, whether it be cooking, woodwork, home improvement, or even sewing you can’t help but want to shout it from the rooftops. Our San Francisco (also Brazilian and Italian) friends at Craftlog make it easy for you to not only share your projects with others, but find new projects to fall in love with. Featuring a flexible user interface, user experience, and well crafted interaction design, we’ve worked hard with our long-term partners-in-craft to make an app that's so easy to use even your mom can make your family recipes live on forever.

A Platform for Passion

Technology