This industry never gets old. There are so many exciting things you can do with a lifestyle brand

NEN Video from Dribble

Progressive Ecosystem

A bold rebrand for The Nevada Entrepreneur Network - we focused on creating a scalable identity ecosystem to further engage the organization’s current audience, and to expand connections across various regions of Nevada.

A new NEN for all of Nevada

Dual Image Grid

Swift and fluid

Logo over gym image; Logo orange bg

Fitness For All

Come on in

Signage & Corporate Collateral

Three Column Image Grid

A strong and bold identity system developed for a fitness gym dedicated to their community, bringing an inclusive atmosphere to the Northern California area.

Building a stronger fitness community

Building a brand based on tradition and advancement

Video

Illustration as information and inspiration

Lid illustrations

Gravallese Co is a brand that appeals to those with and without a beard. Barbers and non-barbers. Speaking the notion that self care and wanting to look your best is available for everyone.

Transparent Product Photos

Gravallese Co. came to us to create their brand identity, packaging design, website, and product photography centered around the refinement of traditional grooming products and self-care. Winning best brand packaging awards regionally and nationally.

Italian Heritage Brand & Grooming Products

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Time to celebrate. Patagonia has hit the 20 year mark at their Upper West Side shop. We worked together with the Patagonia NYC team to create some custom illustration and tears sheets for this anniversary. Being in the ‘business to save our home planet,’ Patagonia has worked with dozens of different environmental non-profits in the NYC area the last 2 decades, so we wanted this project to tell that story and depict the history of the area.

The Freedom & The Escape

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As much as we love doing work for our clients, we also love doing work for our planet. In conjunction with Patagonia Action Works, we designed and implemented a mural that spanned across three of Patagonia’s vast windows. The imagery and statements were chosen to bring awareness to the fracking threat that would damage the Ruby Mountains’ landscape and habitat in search for oils and fuel. The Rubies are not only full of beauty and popular for recreation, but are also Te-Moak ancestral homelands and a place that many magnificent animals call home. We stand with the thousands of people who have already raised their voices against destroying this iconic landscape. With Patagonia’s immense following and a little paint, we hope to make a big difference for the future of Nevada’s Ruby Mountains.

Defend the Rubies

First impressions can be everything. We worked alongside the wonderful team at Whitmore to design a purely unique brand identity and a rich, illustrative unboxing experience to leave a lasting impression on their customers.

It's All About the Experience

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The surf lifestyle and merchandise company Worldwide Nation partnered with us to create designs and illustrations for their first season of apparel. Inspired by the desire for surfers to be more connected.

Uniting Surfers

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For the love of waves and oceans! Patagonia has impacted the surf industry silently, but successfully. Our goal was to share their progress in a full page advertisement spread in Surfer Magazine, utilizing a timeline that would guide the viewer through each milestone.

We're Out To Change The Industry

Brimming with content

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Summer Collection Product Video

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Making the vision come to life

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Photography is like a window

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Sometimes one solution just isn’t enough. In the case of Honey and Goldies' diverse options, utilizing three product pages created the ultimate user experience.

The classic product

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Adding a touch of customization and a more personalized process

The semi-custom product

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Making the perfect product for any customer, from start to finish.

The fully-custom product

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Honey + Goldies handcrafts unique and irreplaceable pieces. She wanted a website that reflected the simplicity, variety, and beauty of her one-of-a-kind craft. Starting from a simple, elegant color scheme, we worked with Honey and Goldies to create a stunning eCommerce website that incorporates detailed illustrations, awesome photography, custom product pages, and tailored back-end functionality. The combination of hard work, collaboration, and a handful of diamonds, creates nothing less than a result that sparkles as bright as the gems it exhibits.

Chiseled with Charm

Building an Environment

Stay true to your roots

Do What You Love

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As a company founded in skate culture (pour one out for all the times we've hit the pavement literally and figuratively), Environment was one of the original partners in creativity for Laxalt & McIver. With custom illustration and graphic design, we helped grow Environment's brand through art directed skate decks and tear sheets filled with graphics far cooler than any kick flip.

Environment Skateboards

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Some of the most rewarding partnerships we've had have come through working with people as wild as we are. Meet Deso, a lifestyle apparel brand that embraces the art of getting lost. We collaborated with them to tell their stories from #wayoutthere through graphic design, custom illustration and tear sheets. Grab some gear, go on an adventure, and tell us your story - or don't... some stories are kept between you and the wilderness.

Spend a Week In The Woods

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With close Nevada ties - it’s hard not to find ourselves passionate about the land that we live on. For this partnership, we collaborated with Patagonia Action Works to create a design that best captured the land of the Gold Butte National Monument. Through t-shirts, postcards, and a mural spanning all of the windows at Patagonia’s Reno location -- we were able to help make a lasting impact.

Defending Public Lands

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Reno eNVy has been a hometown hero of a brand to our little city since 2005 but also carries vibrations throughout our state.

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We started by creating a look for the identity and seeing how it would play out on products, on the web, and in various promotional applications.

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“We wrote the visual narrative behind this brand. Providing perspective and abstracting the land where I grew up was challenging for the whole team to let go of Northern Nevadan bias.”

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With any fashion brand, you often have the brandmarks appearing in a multitude of ways.

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When thinking of Nevada, two very different things come to mind.

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After the initial brand identity was approved for both print and digital, we moved on to prepare to unveil this new look to the world.

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The next big thing

The big thing

New store

"This is something that we’ve brought up before, its a huge step to move into a new world. Without the thoroughness of the L&M team, the brand may have very well not launched."

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Stepping into a new future, working with HMNV Co. has been exciting and deeply gratifying

Reno eNVy came to us with a challenge, how do you take a beloved hyper-local brand, and elevate it into a state-wide brand? The answer is rooted in strategy, updated apparel, and an overhauled online shopping experience that anyone— not just Nevadan’s, can be proud of.

Born to be Dusty

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We'll just say it: We've always had a huge crush on Patagonia. Their ethos matches that of our staff. The outdoor enthusiasts in us fell in love long ago with this brand that tests the edges and pushes to be the change they want to see in the world. They've gone against the grain in not rolling over and using materials and products that would abuse consumerism. We took a project from 2D to 3D in L&M collaborative fashion and as challenging as this project was, we grew leaps and bounds while bringing it to life.

Welcome to Reno

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We're going. Going. Gone. Gone to a place of unbridled freedom. Slamming back sunshine and raising our glasses to the rising moon. The wind in our faces. A 'do you trust me' flame in our eyes and a savage grin that makes the steeliest of men feel nervous. Mincing no words with haters trying to wreck our high as we motor along. Meet Turn Loose.

Sun's About to Rise, Sleepy Eyes

Lifestyle

Lifestyle

Nevada Entrepreneur Network

Fitlab Strong

Gravallese Co.

Patagonia Upper West Side

Patagonia Reno

Whitmore Leather Goods

Worldwide Nation

Patagonia Surf

Honey + Goldies

Environment Skateboards

Deso Supply Co.

Patagonia

Home Means Nevada Clothing Co.

Patagonia

Turn Loose