As artists, how can we stay away from an industry completely focused on aesthetics? You're right, we can't.

Gravallese Co. products are driven by 100 years of heritage in barbering, by barbers for both themselves and those in the chairs before them.  For products created with meticulously researched natural ingredients, we built an organic brand narrative, and a visual identity that reflects attention to detail.

Building a brand based on tradition and advancement

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Vinnie, the master barber, strives to do better; they’re making more sustainable & plant-based grooming products. Our packaging designs support that effort and highlight each of those key ingredients.  The product photography was inspired by stone masonry, dedication to craft, and the unity between rough and beauty.

Steps towards sustainable packaging

The charm of the Gravallese Co. flagship barber shop isn’t limited to it’s in-person location. We implemented and themed the gravallese.co website to be just as welcoming, accessible, and informative as the shop experience. Utilizing Shopify for fast checkouts and driving sales, we were able to guide their team to launch and start selling online.

The digital storefront, ecommerce

We add personality and storytelling by drawing fierce animal characters paired with raw expressions of the plant ingredients. Perhaps we're all wild animals in need of a little grooming. 

Illustration as information and inspiration

Lid illustrations

We made it clear for customers to find their desired product with bright-yet-earthy colored labels, prominantly displayed ingredients, and themed categories.

Creating product families

Gravallese Co is a brand that appeals to those with and without a beard. Barbers and non-barbers. Speaking the notion that self care and wanting to look your best is available for everyone.

Transparent Product Photos

Gravallese Co. came to us to create their brand identity, packaging design, website, and product photography centered around the refinement of traditional grooming products and self-care. Winning best brand packaging awards regionally and nationally.

Italian Heritage Brand & Grooming Products

We kick things off with a simple home page highlighting featured products and collections, alternatively leading customers to the studio page where they can learn more about the process, designer and shop, or flip through a lookbook of custom jewelry pieces. Fully packed with FAQ, contact forms, customer accounts, three custom product pages and a complete shop experience including an intuitive product filtering system and an encompassing cart page, this website leaves nothing out.

It's All Come Together 

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Summer Collection Product Video

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We created a custom builder to make designing semi-custom jewelry pieces reputable and straightforward. Viewing these decorative elements that we illustrated, customers can pick their favorite embellishment that will be carved into the band of their ring or added to adorn their gem.

Illustrative Detail Work 

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We wanted to make the experience personal. It was important that the customers got to actually see the heart of the company, since it’s so full of passion, integrity and breadth. Using product, lifestyle and portrait photography we we were able to feature the process and product in an intimate way.

Using The Lens

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Sometimes one solution just isn’t enough. In the case of Honey and Goldies' diverse options, utilizing three product pages created the ultimate user experience.

This design is complete with multiple photos, an overview of details and standard customizations such as ring size or chain length. Perfect for any ready to ship product with an inventory.

Keeping It Familiar 

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Adding a touch of customization and a more personalized process

This page features all of the available customizations per product, such as metal type, gemstone, band detail or ring size. Each set of options per customization is set in a horizontal scroller to enable the user to be able to see and choose each option, without overwhelming them with them all displayed at once. Ideal for any product that lends itself to easy customization for customers that don’t mind a longer make time.

Turning It Up A Notch 

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Making the perfect product for any customer, from start to finish.


Customers can create their very own completely tailored jewelry piece by filling out a form with all the required questions. After working through any additional details, Honey and Goldies easily generates a custom page, visible only to the purchaser through their customer account or special link. Complete with a summary, progress updates and a manageable payment system, this feature is the icing on the cake.

Bringing The Heat 

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Our Reno, Nevada based jeweler at Honey & Goldies hand crafts unique and irreplaceable pieces. She wanted a website that reflected the simplicity, variety and beauty of her one-of-a-kind craft. Starting from a simple, elegant color scheme, we worked with Honey and Goldies to create a stunning eCommerce website that incorporates detailed illustrations, awesome photography, 3 custom products pages and tailored back-end functionality. The combination of hard work, collaboration and a handful of diamonds, creates nothing less than a result that sparkles as bright as the gems it exhibits.

Beauty and Fashion

Gravallese Co.

Honey + Goldies